Hello, I’m Aneesh 🙂
I’m a product designer, creative director, and multidisciplinary creative based in New York City, specializing in design systems and brand identities. I've worked in roles like Lead Product Designer at Pegasystems, where I developed and implemented scalable design systems for internal and external applications, and Brand Designer at Penguin Random House, where I bridged the gap between visual storytelling and strategic design execution across both digital and print media.
I collaborate with startups, small businesses, and individuals to develop cohesive design languages and systems that establish a consistent and compelling presence across digital and physical environments. My work is grounded in human-centered design principles, ensuring that products are not only visually refined but also intuitive and accessible. By integrating strategy, user experience, and visual communication, I craft solutions that align business objectives with user needs.
Beyond design, I channel my creativity into music as a DJ and producer, using sound as another medium of expression. I’m deeply engaged in fostering a design community through Creative Huddle, organizing experiences through finding your niche, mentoring emerging designers via AIGANY, and diving into typographic discussions at TypeThursday NYC. When I’m not designing or making music, I love discovering new sounds, watching films, and exploring different cuisines.
Get in touch with me at hi@aneeshborah.com to share new ideas, music or just say hi.